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VICTORY REAL ESTATE SERVICES(wy16)

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TABLE OF CONTENTS


Executive summary 1
Definition of business  3
Industry analysis 6
Description of venture  12
Marke。ting plan  14
Organizational plan 27
Operational plan 29
Financial plan  32
Contingency plan 37
Conclusion 40
Reference 41


Appendix
1. Questionnaire
2. Financial S。tatement
3. P。ower Point slides


 


EXECUTIVE SUMMARY


The Company:
The company will be known as Victory Real Estate Services and will prov。ide services like finding accommodation and leasing of rooms for rent for students, complete lodging units for families ? both local and expa。triates, space for offices (Commercial), packaging- moving, and delivery at affordable rates.


Marketing Strategy:
The company being a real estate agency will be featured as a co。nvenience service. Other advertising will be achieved through placement of ads in newspapers, leaflet distribution, brochures placed in strategic locations like MRT but more so from our word of mouth activities.
The company will aim at providing lodging solutions to both locals and foreigners. A study of the market based on demographics, user st。atus and benefits sought will enable a。n effective segmentation and will aid in identifying the target audience in each segment.


 


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